Analysis Two: Evaluation


This has been the underlying question behind all of my work thus far. The documentation of my online activity answered what I do with online media, but didn’t come close to demonstrating everything that can be done, or critically analysing this use. Through documenting my online media use it became apparent that there was a clear distinction between what I published online for a private audience: for family, friends and people that I know, and what I published for a wider public network of people. This difference is clear by comparing my usage and authoring on Facebook and my private Twitter account, with that of Instagram.

For example, through my documentation on day four, I focused solely on my use of Twitter. For some, this SNS (Social Networking Site) is public, however, I use mine in a more personal way, with less followers than Instagram for example, and hardly any that I don’t know. I post frequently, using casual language, sometimes personal topics and as a method of communication. It could be reasoned that I post less personal information on Instagram as means of privacy; I don’t want to share my personal information with thousands of people. On the other hand, it may have more to do with my personal online image. The constructed and heavily edited feed I have presented could be seen as a persona and how I want people, particularly that I don’t know, to see me.

I also learnt the ways in which I consume media, are often for habitual, mundane reasons that were essential for my day-to-day life, not just for entertainment and communication via social media like I expected. The existence of programs, software and websites, like the online Apple app for instance, is an aspect of online media that wouldn’t have existed 10 years ago. This looks at media and technology evolving to suit our needs, however, comparing this to SNSs like Instagram, where it is the norm to post photos of food and check in on Facebook when you go almost anywhere, could suggest that perhaps our own activities are influenced by the media and technology available to us.This can be looked at through a number of theoretical frameworks discussed by Murphie and Potts (2003). Through a poststructuralist perspective, it is clear through this usage that culture and technology have a definitive effect on each other.


Murphie, S & Potts, J 2003, Culture and Technology. Palgrave Macmillan, New York.

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